Mallory Mast Marketing & Brand Portfolio
Mallory Mast
Strategic & Innovative Marketing Leader across the healthcare continuum | Visionary Brand Strategy | Marketing Channel Strategist | Sales Enablement | Process-Driven | Change Agent
Current Role
Senior Manager, Integrated Marketing | Organizations
Labcorp
Nov 2022 - Present
Lead the development of multi-channel marketing strategies within the Global Integrated Marketing team to drive growth among B2B organization audiences, including health systems, managed care organizations, and employers.
Position Labcorp as a valuable partner for organization customers to ensure long-term growth as a valued diagnostics partner. Drive a content-forward marketing strategy through top-of-funnel channel strategies, with a focus on empowering innovative thought-leaders voice to amplify the brand. Deliver a cohesive narrative across all the marketing channels to achieve greater impact with a data-driven campaign strategy. Hyper-focused on accelerating integrated sales enablement opportunities. Guide a strategic marketing operations plan with a enterprise level emphasis. Centered around market segmentation highlighting service offering differentiators.
Past Professional History
February 2015 to present
Sr. Manager of Marketing & Events
Canopy Partners
Responsible for managing and implementing strategic marketing operations plans for Canopy Partners (the IT Services Division of Radiology Partners - the largest radiology practice in the US) to improve the organization’s market position.
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Expands the organization’s presence to create a brand and gain exposure for Canopy Partners. Works directly with the sales team and executive staff on the promotion of key service lines, technology, and innovative ideas. I strongly lead a cross-collaborative team of creatives.
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Strategy & Execution Highlights:
• Drive scalable growth through best-in-class marketing technology, data governance and processes
• Deliver brand experience, tone, voice, and visuals across all marketing channels (including a rebrand initiative)
• Guide content strategy and messaging architecture across all marketing channels (media, web, email, sales, events, etc.)
• Work with Strategic Product Marketing to understand audience and personas, targeting audiences at the right time using preferred channels and formats
• Drive go-to-marketing commercialization phase of products and services
• Oversee SEO, PPC, and digital content strategy to maximize domain authority and search results
• Direct website redesign and support ongoing website content management
• Ensure proper change management and adoption of processes and procedures across the marketing department
• Manage marketing budget spend (media, agencies, creative, etc.) appropriately by aligning tactical plans with leadership’s strategic priorities
• Lead organization's tradeshow & internal event strategy, including webinars, roadshows, and large scale boutique events
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Technical Skills include:
SharePoint | Social Media (Facebook, Twitter, Instagram, LinkedIn, YouTube) | Microsoft Office (Microsoft PowerPoint, Excel, Word) | Adobe Suite | Salesforce CRM database | Wordpress | CVENT event planning suite | Cision | Pardot | Salesforce Engage | Cvent Certified - Event Management & Mobile Event App and more
October 2011- February 2015
Licensure and qualifications for physician providers.
Credentialing Coordinator
Canopy Partners
April 2009 - October 2011
Licensure and qualifications for physician providers.
Credentialing Coordinator
Cone Health
April 2009 - October 2011
Marketing & PR Intern
High Point Regional Health System
Education
2004-2008
Communication Studies Degree
University of North Carolina - Greensboro
About Me
